Marketing Agencies | Social Media Influencers | Online Businesses
Biggest mistake businesses make is relying on the idea that...
"People look at a well-designed website and make a purchase."
That's not how it works these days. If you don't use persuasive copywriting that speaks to people's emotions and gets them to take action, then you are losing money.
What is Copywriting?
"Copywriting is creating written content to make your business more money"
Copywriting is a form of writing with the goal of persuading someone to purchase a good or service, or adopt an idea. It is done in advertising, promotions, public relations and other forms of marketing communication.
Copywriters need to be able to tap into the human psyche by understanding what interests their audience and what gives them a reason to buy their product. Copywriting is what makes your business stand out. It's the creative, inspirational words that entice people to take action and buy your products or services.
While many businesses focus on the content of the copy for their websites and emails, it's actually just as important to ensure your copy is well-written in order to generate sales from customers. Copywriters are professional writers who know how to craft compelling words that entice readers to take an action - whether that be buying a product, signing up for a service, or more.
What does a Copywriter do?
A copywriter writes words that move an audience to take action. There are many different types of copywriting, however, at the base of all of them is the act of studying a specific audience and understanding their needs and desires. Then, a copywriter strategizes a way to best connect with the audience, show the audience their problem is understood, and present a solution.
Copywriters, in general, do a little bit of everything, including:
Writing content with the intent of informing, educating, or inspiring an audience
Writing landing page copy to move readers to action to the sales page
Detailed research of your target audience finding pain points and creating solutions.
Researching to find information, statistics, keywords, topics, and brand information
Editing and proofreading to refine grammar, style, voice, tone, and punctuation
What does a Copywriter create?
A copywriter is a person who provides the words for a variety of assets including webpages, blogs, articles, ads, social media posts, emails, posters, billboards, guides, case studies, whitepapers and more. They use the medium of writing to inform, engage, impact, and/or persuade audiences.